Decision-grade Market Intelligence for B2B Companies
We combine strategic thinking, rigorous research, and technology-driven analytics to deliver insights that drive growth, optimize procurement, and outpace competition — tailored, not pre-packaged.
Trusted by leading B2B companies worldwide
Latest Reports
Decision-ready market intelligence across the verticals that matter — with market sizing, forecasts, and competitive landscapes.
AI-Native SaaS Platforms Market — Competitive Landscape 2026
In-Vitro Diagnostics Market — Global Forecast to 2033
Grid-Scale Energy Storage Market — Outlook 2026–2033
All reports include PDF + Excel data annexes, analyst Q&A support, and a one-year post-delivery update.
Browse by Industry
Domain depth and on-ground reach across six verticals — each with dedicated specialists who speak your language.
Industrial & Manufacturing
Demand forecasting, channel strategy and supplier risk for industrial products.
Technology & Telecom
Technology scouting, SaaS pricing and partner ecosystem strategy.
Healthcare & Life Sciences
Market access, patient journeys and competitive intelligence for drug launches.
Energy, Utilities & Cleantech
Policy impact analysis, localization and market entry for renewables.
Automotive & Mobility
EV adoption forecasts, OEM benchmarking and dealer network optimization.
Consumer & Retail
Shopper insights, route-to-market and pricing effectiveness studies.
Don't see your sector?
We deliver custom research across adjacent verticals — talk to a specialist about your specific question.
We tell you what the market is about to do — and what to do about it.
Marketo Intelligence is a Pune-headquartered consulting research firm. We combine strategic thinking, rigorous research, and technology-driven analytics to deliver insights that drive growth, optimize procurement, and outpace competition.
Clarity over complexity
We simplify large volumes of data into insights leaders can actually use.
Consulting-first approach
Our focus is solving problems and guiding decisions, not delivering lengthy reports.
Partnership mindset
An extension of your team, working collaboratively on long-term goals.
Integrity in research
Accuracy, transparency, and ethical practice at the core of every project.
Services built around the decision you face
Six integrated service lines — each tailored to your context, not pre-packaged. Combine them or deploy one; we adapt to your decision.
Market & Competitive Intelligence
Benchmark competitors, identify opportunities, stay ahead of disruption.
We turn market noise into decision-ready intelligence — competitor profiling, opportunity and threat mapping, and dashboards that let leadership act fast and confidently.
- Competitor Profiling & BenchmarkingStrategies, pricing, portfolios and positioning, mapped to find your edge.
- Opportunity & Threat MappingDetect disruptors, substitutes and regulatory shifts before they bite.
- Decision-Ready InsightsDashboards, trackers and early-warning systems for evidence-based moves.
Customer & Growth Strategy
Decode customer behavior and design strategies for expansion.
Put the customer at the center. We identify what drives decisions and purchase triggers, enabling precise targeting of high-potential segments and markets.
- Customer Insight & SegmentationFind what triggers decisions, behavior and purchases.
- Market Entry & ExpansionFeasibility, competitive assessment and go-to-market roadmaps.
- Pricing & Product StrategyWillingness-to-pay, concept testing and product roadmap design.
Operational & Supply Chain Intelligence
Improve resilience and optimize sourcing with evidence-driven insights.
Build supply chains that are efficient, resilient and responsible. From vendor benchmarking to cost-risk modelling and sustainable sourcing.
- Supplier & Partner BenchmarkingAssess vendors on cost, quality, capability, compliance and ESG.
- Cost & Risk ModelingSimulate raw-material, logistics and geopolitical disruptions.
- Sustainable Supply ChainsEmbed sustainability into procurement, logistics and supplier management.
Transaction & Strategic Advisory
Support M&A, partnerships and investment decisions.
Rigorous analysis for mergers, acquisitions, partnerships and joint ventures — from due diligence and synergy analysis to valuation and risk planning.
- M&A and Partnership SupportMarket due diligence, synergy analysis and integration risk.
- Valuation & Financial ResearchFinancial models, benchmarks and revenue forecasts for investment cases.
- Risk & Scenario PlanningStress-test assumptions and build contingency plans.
Innovation & Product Strategy
Inform product development with technology trends and concept testing.
Drive competitive differentiation through trend scanning, concept testing and portfolio optimization aligned with market demand and technology shifts.
- Trend & Technology ScanningTrack emerging tech and competitor product pipelines.
- Concept Development & TestingPrototype, focus-group and survey new product ideas.
- Portfolio OptimizationDivest underperformers, invest in high-potential products.
ESG & Sustainability Consulting
Align business models with environmental, social and governance expectations.
Make ESG a central element of strategy — regulatory mapping, risk and opportunity identification, and integration into core operations and reporting.
- Regulatory & Stakeholder MappingClarity on ESG regulations, investor and community expectations.
- Risk & Opportunity IdentificationSpot ESG risks and growth in sustainable products.
- Integration into StrategyFrameworks that turn sustainability goals into measurable outcomes.
Integrated methods. Validated data. Decision-ready insight.
We combine qualitative depth with quantitative rigor — every data point triangulated across multiple sources and analyst-reviewed before it reaches you.
Primary Research
200+ expert interviews, field studies and surveys per engagement.
Secondary Research
Triangulated data from proprietary databases, filings and trade sources.
Expert Validation
Every finding reviewed by domain directors before delivery.
Analytics & Modeling
Market sizing, forecasting and scenario modelling with transparent assumptions.
How engagement works
A structured, transparent process from scoping to support — designed around the decision you face, with analyst access throughout.
Scoping
We walk in your shoes — a deep-dive scoping call to frame the decision you face, define objectives, and agree measurable outcomes.
Research
Integrated qualitative and quantitative methods — expert interviews, field studies, surveys and validated secondary research.
Validation
Triangulation across multiple sources, analyst review and quality control to ensure accuracy and integrity.
Analysis
We model the data, size markets, benchmark competitors and translate complexity into clear, decision-ready insight.
Delivery
Executive-friendly dashboards, strategic briefs and recommendations designed to influence decisions — not just inform.
Support
We stay engaged — analyst access, updates and guidance to help you translate insight into measurable outcomes.
No cost, no obligation.
Global outlook. Local execution.
Research that spans multiple geographies — giving clients both local depth and global relevance across 25+ countries.
Where our research reaches
Why leading B2B teams choose Marketo
We blend research rigor with consulting strategy — so insights don't just land on a shelf, they shape decisions and deliver measurable outcomes.
98% client retention isn't a metric — it's a philosophy. We earn the next engagement on every project.
Consulting-First Approach
Every engagement is tailored, not pre-packaged. We solve problems, not deliver generic reports.
Action-Oriented Insights
Research presented in practical, decision-ready formats — dashboards, briefs and recommendations that influence decisions.
Experienced Team
Directors and analysts with cross-industry domain expertise, blending research rigor with consulting strategy.
Global Outlook, Local Execution
Pune HQ with research reach across India and international markets — local depth and global relevance.
Case studies that changed decisions
Real engagements where evidence-based research reshaped strategy, de-risked investment, and delivered measurable outcomes.
EV Market Entry for a Global Tier-1 Supplier
A Tier-1 automotive supplier needed to assess EV charging infrastructure readiness across 7 Asian markets before committing $40M capex.
Our scenario modelling and competitive benchmarking identified 3 priority markets and de-risked the investment, shaping a phased market-entry roadmap.
Pricing Redesign for a B2B SaaS Platform
A scaling SaaS company was leaving revenue on the table with a flat pricing model that ignored willingness-to-pay across segments.
Willingness-to-pay studies and concept testing informed a tiered, value-based pricing model that lifted ARPU and conversion within two quarters.
Drug Launch Strategy for a Specialty Pharma
A specialty pharma needed market access and competitive intelligence ahead of a complex drug launch in regulated markets.
HCP journey mapping and reimbursement intelligence shaped a launch playbook that accelerated access negotiations and prescriber engagement.
Trusted by decision-makers worldwide
We see ourselves as an extension of your team. Here's what that partnership feels like in practice.
“Marketo Intelligence didn't hand us a report — they handed us a decision. Their competitive intelligence reshaped our market-entry thesis and de-risked a major investment.”
“The willingness-to-pay work was the most actionable research we've commissioned. We rebuilt our pricing around it and saw measurable revenue impact within two quarters.”
“What sets them apart is the consulting mindset. They challenged our assumptions, stress-tested our forecast, and stayed engaged well beyond delivery.”
Insights & Resources
We share how we think and work — whitepapers, case studies, blogs, webinars and tools to help you structure decisions.
The Decision-Grade Difference: From Data to Action
Why most market research fails to change decisions — and the methodology that closes the gap between insight and impact.
How a Tier-1 Supplier De-risked $40M EV Capex
Scenario modelling and competitive benchmarking across seven Asian markets shaped a phased, evidence-based market entry.
Willingness-to-Pay: Stop Pricing on Cost, Start Pricing on Value
A practical framework for value-based pricing in B2B SaaS, with concept-testing methods that actually predict adoption.
Supply Chain Resilience in 2026: Modelling Geopolitical Risk
A live session on building cost-risk models that quantify logistics, raw-material and geopolitical disruption.
Market Sizing Toolkit — TAM / SAM / SOM Estimator
A downloadable framework and checklist to structure market-sizing questions and sanity-check your forecasts.
ESG as Strategy: From Compliance to Competitive Advantage
How leading firms embed ESG into core operations and reporting — turning sustainability into measurable value creation.
Frequently asked questions
Everything you need to know about working with Marketo Intelligence. Can't find an answer? Our team replies within one working day.
Tell us what you need
We reply within one working day. Start with a scoping call — no cost, no obligation.
Mon – Fri, 9:30 AM – 6:30 PM IST
Marketo Intelligence, Icon Tower, Office No. 702, off Baner-Mhalunge Road, Baner, Pune — 411045, Maharashtra, India
